Heist Media

Butch Vega has dreamed of being an artist his entire life. He's managed to cultivate a unique sound - a blend between his native Colombia, which he had to leave as a child, and the hip-hop of the South where he grew up. If you ask anyone in the outskirts of the industry, they'll tell you it's easier than ever to blow up on the internet and pursue a successful career as an independent artist. But few talk about the sacrifices, which only become more life-altering with the passing of time. On the eve of his 35th birthday, Butch Vega navigates a last minute opportunity which has the potential to change everything, but will also require even bigger sacrifices. Falling Up chronicles what it's like to base your entire existence, and your sense of happiness, around a big dream. And the internal toll it takes to pursue the passions that make us feel alive.

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A Heist Media Production

Writer/Director: Julieta Martinelli

Director of Photography: Jesse Yohanes

Editors: Jesse Yohanes & Dan Riveros